Two members of staff of the Department of Biomechanics took part in the “Lange Nacht der Forschung”, a nationwide event where junior scientists were given the chance to present their research to the interested public. Using a demonstrative model of the female upper body, the properties and movements of female breast tissue as well as the construction and function of sports bras were explained to the visitors. The huge number of visitors was followed by extensive media response, e.g. https://www.wienerzeitung.at/themen_channel/wissen/forschung/958712_Haifischzahn-und-Sport-BH-als-Publikumsmagnet.html and soon an article will be published in the Austrian newspaper „Die Presse“.